It all started with a little fleece hat.....
I launched my first shop on Etsy (Hatz 4 Bratz) in January '08 offering some of the styles I had been making for my own Italian greyhounds after we moved to the cool, windy mountains of Flagstaff, AZ in '06. Vinnie didn't like the wind on his ears and was hesitant to go outside, so my first fleece wrap hat was "born". Out of necessity for foster dogs who marked I soon added belly bands, walking vests, coats and simple fleece PJs that I donated to the Italian Greyhound Rescue Foundation for fundraising.
I still donate regularly to many rescue organizations across the US and have a steadfast commitment to helping dogs in need.
Italian greyhounds are hard to fit with their deep chests, long legs and thin bodies. Standard pet clothing doesn't work and because they don't have a lot of body fat or fur to keep them warm they seem to enjoy snuggly soft fabrics. Our high quality fabrics are selected and tested for comfort, function, durability and of course style.
We have loved IGs from 8 pounds to 22 pounds over the last 20+ years and know their body type well!
I purchased several commercially available suits for Valentino in 2007 and they just didn't fit him properly with oddly positioned back sleeves, thick seams that rubbed and really wide sleeves that he was always getting caught up in. This led me to the idea of making CUSTOM clothing, fashioning a pattern for each individual dog
using my IG-specific formula, not "one size fits most". I also wanted clothing with minimal interior seams to rub his delicate skin and tapered sleeves. So I came up with a formula through trial and error that takes your dog's measurements, weight and breed into consideration for the very best fit.
My fresh and unique designs are inspired by the human fashion industry, not other petwear makers.
I piddled around with my Etsy shop for several years perfecting my craft, while everyone rolled their eyes asking me, "YOU MAKE WHAT???" Yep....dog clothes.
Even my husband was skeptical that I could make my dream a reality with piles of fabric and a little Janome sewing machine I bought on Ebay.
In 2008 I took a part time job with a local Flagstaff artist/screen printer and learned a lot from her years of selling her goods online. (thank you, Monique, my precious guardian angel)
In 2010, we moved to our current home and something "happened".
A switch turned on! Google found me, HGTV found me and featured my dog clothing on a handmade holiday special and soon I was sewing all day, every day and the demand for my handmade products was overwhelming. It meant my "crazy ideas" were not so crazy after all.
I closed my Etsy shop in 2016 to focus on my own stand alone website and I've streamlined the business and open for custom orders 2-3 weeks a month to keep my workload manageable and delivery times reasonable.
In 2017 Iggy Fashions was founded with in-stock items for immediate delivery in the most popular sizes and styles as well as my photo samples and retired prints. www.iggyfashions.com
I will be expanding the readywear shop in 2020.
Our unique style and first-of-a-kind innovations have been "borrowed" by others who attempt to mimic our achievements, but please know when you purchase an SB outfit, you are getting an original design
and outstanding handmade quality.
When I founded Spoiled Bratzwear in early '08 there were only 2 other companies making Italian greyhound specific clothing, we are proud pioneers in the field.
I never imagined that my little hobby to make something "better" for my own dogs would turn into a full-time career with international reach to 27 (and growing) countries and I'm grateful for the 100% positive feedback left by my customers these past 12 years. Working hard with integrity, without copying and without compromise really does pay off.
K9 Sunwear™ was the first of it's kind
offering sun~blocking clothing for pets. Originally designed in early 2011 for my first IG Valentino (July 1998~April 2015) who had an aggressive skin cancer aggravated by the strong AZ sun. You can read more about him and his long battle with hemangiosarcoma here: www.k9sunwear.com
We've lost 2 Italian greyhounds to this dreadful disease and are dedicated to sharing our story about not letting them lay in the sun without protection.
I work at this business 8+ hrs/day, 6 days a week as well as managing my 2 web-stores, an active Facebook business page
, marketing, customer service, packing orders, shipping, photographing & fabric sourcing. So yes, this IS my full time job
and I do the best I can to get your orders out expeditiously. Ask me if you need something rushed, I'll do my very best to work with you.
~Licensed hairstylist/esthetician since 1982
~Sole proprietor/business owner for 25 years.
Puppy Love Petsitting (2nd petsitting company in Scottsdale, Arizona),
5 Star Footwear discount women's resort shoe boutique Scottsdale AZ,
Bowser's Bistro Dog Daycare & Market, Flagstaff AZ.
~Online retail presence since 1999 (www.holistic-hounds.com)
~Mentor to other women business owners
~Top Etsy petwear shop
~Featured on HGTV, #1 unique handmade gift item Holiday 2010
Thanks for stopping by to get to know more about the madness, and thank you for your business. I know you have a choice in pet clothing and I am humbled that you've chosen Spoiled Bratzwear.
Holly and the houndies,
Monti, Star & Benny
www.facebook.com/iggymom (personal page-lots of vegetarian/vegan recipes)
Forever missing our angels, Mugzy, Valentino, Vinnie, Speedo, Jack and Princessa
Everything we've done the past 23 years has been for all of you. RIP my precious babydogs, 'til we meet again. Mommy's heart will always be yours....
Silver Hounds was founded in '08, a fundraising group for senior Italian greyhounds in foster care. www.facebook.com/silverhounds
Spoiled Bratzwear can be found all over this great planet including: Australia, Austria, Belgium, Ireland, Japan, France, South Korea, Turkey, United Arab Emirates, Finland, New Zealand, Germany, Latvia, United Kingdom, Canada, Norway, Philippines, Sweden, Spain, Italy, Netherlands, Brazil, Newfoundland, Malta, Latvia, USA, South Africa and Russia.
~K9 Sunwear~K9 Organics~IG Polarwear~Iggy Gear~Iggy Fashions~The Original Pee-Liminator~Western Wag~Diva Pantz~TinklePadz~Eco Inserts~MoonBrite Reflective