Our Story

It all started with a little fleece hat.....

I launched my first shop on Etsy (Hatz 4 Bratz) in January '08 offering some of the styles I had been making for my own Italian greyhounds after we moved to the cool, windy mountains of Flagstaff, AZ in '06. Vinnie didn't like the wind on his ears and was hesitant to go outside, so my first fleece wrap hat was "born".
Out of necessity for foster dogs who marked I soon added cinch collars, belly bands, walking vests, coats and simple fleece PJs that I donated to the Italian Greyhound Rescue Foundation for fundraising.
I still donate regularly to many rescue organizations across the US and have a steadfast commitment to helping dogs in need.

Italian greyhounds are hard to fit with their deep chests, long legs and thin bodies. Standard pet clothing doesn't work and because they don't have a lot of body fat or fur to keep them warm they seem to enjoy snuggly soft fabrics. Our high quality fabrics are selected and tested for comfort, function, durability and of course, style. We have loved and fostered IGs from 8 pounds to 22 pounds over the last 20+ years and know their body type well.
I purchased several suits for Valentino in 2007 and they just didn't fit him properly with oddly positioned back sleeves, thick seams that rubbed under his legs and wide sleeves that he was always getting caught in. The small was too tight and the medium was HUGE. This led me to the idea of making CUSTOM clothing, fashioning a pattern for each individual dog using my IG-specific formula, not "one size fits most". I wanted clothing with minimal interior seams to rub his delicate skin and tapered sleeves without cuffs to hold in warmth on those long, skinny legs. So I came up with a formula through trial and error that takes your dog's measurements, weight and breed into consideration for the very best fit. Check my reviews and look at photos on my Facebook and Instagram pages to see our fit. If you measure correctly, it will be perfect. I do count on YOU for accurate measurements and have lots of instruction and charts here on the website.
My fresh, unique designs are inspired by the human fashion industry, not other petwear makers.

In 2008 as I piddled with my Etsy shop, I took a part time job with a local Flagstaff artist/screen printer and learned a lot about selling online and shipping all over the world. She taught me how to screenprint her dog art onto fabric which she was unable to do as she battled leukemia. (RIP Monique, my precious guardian angel)

In 2010, we moved to our current home outside of Prescott AZ and something "happened". Google found me, HGTV found me and featured my dog clothing on a handmade holiday special. Halloween costumes attended a Martha Stewart taping, a popular vineyard in CA commissioned uber-custom outfits for their mascot Chihuahuas and soon I was sewing all day, every day. The demand for my handmade products was overwhelming. It meant my "crazy ideas" were not so crazy after all.

I closed my Etsy shop in 2016 to focus on my own website and I've streamlined the business to accept custom orders only 2 weeks a month to keep my workload manageable and delivery times reasonable.
In 2017 Iggy Fashions was founded with in-stock items for immediate delivery in the most popular sizes and styles as well as my photo samples, lasties and retired prints. www.iggyfashions.com
I will be expanding the readywear shop in 2021.

Our unique style and first-of-a-kind innovations have been "borrowed" by others who attempt to mimic our achievements, but please know when you purchase an SB outfit, you are getting an original design and outstanding handmade quality.
When I founded this business in late '07 there were only 2 other companies making Italian greyhound specific clothing and we are proud pioneers in the field.

I never imagined that my little hobby to make something "better" for my own dogs would turn into a full-time career with international reach to 27 (and growing) countries and I'm grateful for the 100% positive feedback left by my customers these past 13 years. Working hard with integrity, without copying and without compromise really does pay off.

K9 Sunwear™ was the first of it's kind offering sun~blocking clothing for pets. Originally designed in early 2011 for my first IG Valentino (July 1998~April 2015) who had an aggressive skin cancer aggravated by the strong AZ sun. You can read more about him and his long battle with hemangiosarcoma here: www.k9sunwear.com We've lost 2 Italian greyhounds to this dreadful disease and are dedicated to sharing our story about not letting them lay in the sun without protection.

I work at this business 8+ hrs/day, 6 days a week as well as managing my 2 web-stores, an active Facebook business page , marketing, customer service, packing orders, shipping, photographing & fabric sourcing. So yes, this IS my full time job and I do the best I can to get your orders out expeditiously. Ask me if you need something rushed, I'll do my very best to work with you.
In March 2020 when COVID hit our shores, I started making face masks out of necessity for family and friends. They have been a HUGE hit and a new business is born, Don't Touch Your Face bamboo lined face coverings. You will see them in the shop in over 100 prints.

~Licensed hairstylist/esthetician since 1982
~Sole proprietor/business owner for 25 years.
-Puppy Love Petsitting (2nd petsitting company in Scottsdale, Arizona),
-5 Star Footwear women's resort shoe boutique in Scottsdale AZ,
-Bowser's Bistro Dog Daycare & Market, Flagstaff AZ.
~Online retail presence since 1999 (www.holistic-hounds.com)
~Mentor to other women business owners (thanks to those that DIDN'T steal my ideas)
~Top Etsy petwear shop
~Featured on HGTV, #1 unique handmade gift item Holiday 2010


Thanks for stopping by to get to know more about the madness, and thank you for your business. I know you have a choice in pet clothing and I am humbled that you've chosen Spoiled Bratzwear.

xo
Holly and the houndies,
Monti, Star & Benny

Social:
www.instagram.com/spoiledbratzwear
www.facebook.com/iggymom (personal page-lots of vegetarian/vegan recipes)
www.facebook.com/spoiledbratzwear
www.twitter.com/iggies
holly@spoiledbratzwear.com

Forever missing our angels, Mugzy, Valentino, Vinnie, Speedo, Jack and Princessa
Everything we've done the past 23 years has been for all of you. RIP my precious babydogs, 'til we meet again. Mommy's heart will always be yours....

Silver Hounds was founded in '08, a fundraising group for senior Italian greyhounds in foster care. www.facebook.com/silverhounds

Spoiled Bratzwear can be found all over this great planet including: Australia, Austria, Belgium, Ireland, Japan, France, South Korea, Turkey, United Arab Emirates, Finland, New Zealand, Germany, Latvia, United Kingdom, Canada, Norway, Philippines, Sweden, Spain, Italy, Netherlands, Brazil, Newfoundland, Malta, Latvia, USA, South Africa and Russia.

~K9 Sunwear~K9 Organics~IG Polarwear~Iggy Gear~Iggy Fashions~The Original Pee-Liminator~Western Wag~Diva Pantz~TinklePadz~Eco Inserts~MoonBrite Reflective